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Buyers go for loose rocks when they’re looking to invest in diamonds or designing their diamond accessory. You can’t have your favorite diamond bangle if you’re just picking out the designs that are provided to you by the retailers. You need to take design and creativity into your hand. Shoppers prefer to go for diamond jewelry when they’re just looking to buy precious diamonds in the form of jewelry to wear. Either they choose simple diamond accessories or opt for grand designs, depending on their requirement. While there are many other reasons for people choosing loose diamonds over jewelry and vice-versa, the primary ones are usually related to investment and own design.