Jaipur Jewellery Show (JJS): India's Largest B2B & B2C Jewellery Show, Explained
700+ exhibitors, 1,200+ booths, and a pink-city backdrop steeped in gem-cutting heritage — everything a buyer or exhibitor needs to know about the December Show.
Jaipur has been a centre of gem-cutting, kundan-meena craftsmanship, and jewellery artistry for centuries, so it's fitting that India's largest combined B2B and B2C jewellery show calls the Pink City home. The Jaipur Jewellery Show (JJS), popularly known as the December Show, has grown into a genuine industry fixture — a four-day event where gemstone traders, jewellery manufacturers, and retail buyers from across India and abroad converge under one roof.
At Jewelslly, we follow shows like JJS because they sit at the intersection of two worlds we care about: heritage craftsmanship and modern B2B sourcing. This guide walks through what the show actually offers, who exhibits, what to expect on the floor, and how to make the relationships you build there last well past December.
Why JJS Stands Out
JJS bills itself as India's largest B2B/B2C jewellery show, and the scale supports the claim: recent editions have hosted over 700 exhibitors across 1,200+ booths, spread over roughly 2,50,000 square feet of exhibition space, drawing more than 50,000 domestic and international visitors along with over 1,000 hosted buyers.
What sets JJS apart from a purely trade-focused fair is its dual identity — it's simultaneously a wholesale sourcing event and a public jewellery spectacle, complete with design competitions, award ceremonies, and networking evenings. That combination gives exhibitors exposure to serious bulk buyers and design-conscious retail shoppers in the same week.
What's on the Show Floor
JJS organises its exhibition halls by category, with recent editions allocating roughly 314 booths to gemstones, around 625 booths to jewellery, and the remainder to allied machinery and trade publications. Typical exhibits include:
Jewellery
- Gold and silver jewellery in traditional and contemporary designs
- Kundan-meena jewellery, a craft closely associated with Jaipur itself
- Diamond and precious-stone set jewellery
- Costume jewellery, articles, and artifacts
Gemstones
- Coloured gemstones — a category JJS actively promotes through its dedicated Coloured Gemstone Promotion initiative
- Loose stones for manufacturers and designers
Allied Trade
- Jewellery-making machinery and equipment
- Trade publications and industry services
Beyond the Booths: Show Highlights
JJS layers several signature events into its show week, giving it a distinct identity beyond straightforward booth browsing:
| Highlight | What It Is |
|---|---|
| Pink Club | An exclusive B2B pavilion set apart from the general show floor |
| Jaipur Jewellery Design Festival (JJDF) | A design-focused showcase running alongside the main show |
| The Big Bling | A dedicated networking evening for exhibitors and buyers |
| JJS-IJ Design Awards | An industry design awards programme recognising standout craftsmanship |
| Women Achiever's Felicitation | A recognition event honouring women's contributions to the industry |
Why Jaipur, Specifically
The venue isn't incidental to the show's identity. Jaipur — the Pink City, a UNESCO World Heritage city built around 250 years ago — has a long-standing reputation built on coloured gemstones, gold and silver jewellery, and kundan-meena craftsmanship, all shaped by generations of artisans working in the city's traditional bazaars. JJS positions itself as the modern showcase for that heritage, bringing traditional art forms together with contemporary jewellery design under one roof each December.
For buyers: Visitor registration, badge printing instructions, and nearby hotel listings are all available on the official JJS site — worth sorting out well ahead of the December rush, since the show draws a large crowd across all four days.
Why a B2B Marketplace Still Matters After the Show
With over 700 exhibitors on the floor, no buyer — hosted or otherwise — can realistically visit every booth in four days. And once the halls at JECC close for the year, the sourcing conversation doesn't have to stop until next December.
That's the gap a B2B jewellery marketplace like Jewelslly is built to fill. Buyers who connected with a Jaipur manufacturer or gemstone trader at JJS can keep that relationship active online — requesting updated catalogs, comparing coloured gemstone pricing, and placing repeat orders without waiting for the next December Show.
Frequently Asked Questions About JJS
Q What is the Jaipur Jewellery Show (JJS)?
JJS is India's largest combined B2B and B2C jewellery show, held annually in Jaipur, bringing together jewellery manufacturers, gemstone traders, and retail buyers. It's also commonly known as "the December Show."
Q When is the 2026 Jaipur Jewellery Show?
JJS 2026 runs from 22 to 25 December 2026, with a by-invitation Preview Day for trade visitors on Monday, 21 December from 3 PM to 8 PM, at the Novotel Jaipur Convention Centre (JECC).
Q Where is JJS held?
JJS takes place at the Novotel Jaipur Convention Centre (JECC) in Jaipur, Rajasthan, India.
Q How big is JJS?
Recent editions have featured 700+ exhibitors across 1,200+ booths, spanning around 2,50,000 sq ft of exhibition area, with 50,000+ domestic and international visitors and 1,000+ hosted buyers.
Q What is the Pink Club at JJS?
The Pink Club is an exclusive B2B pavilion at JJS, set apart from the general exhibition halls, aimed at facilitating focused wholesale business conversations.
Q What products are exhibited at JJS?
JJS showcases gold, silver, and kundan-meena jewellery, diamond and precious-stone jewellery, coloured gemstones, costume jewellery and artifacts, plus allied machinery and trade publications.
Q Are the show dates confirmed beyond 2026?
Yes. JJS has published upcoming dates of 18–21 December 2027 and 22–25 December 2028, both at JECC, Sitapura, Jaipur.
Q Is JJS open to the public, or trade only?
Both. JJS runs separate business hours and public hours each day — for example, business hours from 10 AM and public hours starting at 1:30 PM — making it accessible to trade buyers and general jewellery shoppers alike.
Q What is the JJS-IJ Design Awards?
It's an industry design awards programme held alongside JJS, recognising standout jewellery craftsmanship and design from participating exhibitors.
Q What should I do after meeting a supplier at JJS?
Keep the relationship active through the rest of the year by using a B2B jewellery marketplace like Jewelslly to request updated catalogs, compare pricing, and place repeat orders without waiting for the next December Show.
Between its scale, its heritage backdrop, and its mix of design festivals and B2B pavilions, JJS has carved out a genuinely distinct place on the global jewellery show calendar. Whether you're there to source gemstones in bulk or simply admire what Jaipur's artisans have built this year, the smartest move is treating JJS as the start of a relationship — not a once-a-year transaction.
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