JMA Hong Kong International Jewelry Show: The Complete Buyer's Guide
Hong Kong's only cash-and-carry jewellery show — 970+ exhibitors, 1,550 booths, and direct access for trade and public buyers alike.
Since 1995, the JMA Hong Kong International Jewelry Show has grown from a modest gathering of a few dozen exhibitors at the Hong Kong Jewelry Manufacturers' Association's own office into one of Asia's most significant jewellery events, now held annually at the Hong Kong Convention and Exhibition Centre (HKCEC). Organised by HKJMA and UFI-recognised since 2014, the show has carved out a distinct identity in a city already crowded with major jewellery fairs: it's Hong Kong's only cash-and-carry jewellery show, open to trade buyers and the general public alike.
At Jewelslly, we follow shows like JMA Hong Kong closely because that dual trade-and-public access model reflects something we believe in — sourcing shouldn't require layers of gatekeeping to reach good product at a fair price. This guide covers what the show offers, who exhibits, and how buyers and manufacturers can get the most out of it.
What Makes This Show Different
Hong Kong hosts several major jewellery trade fairs each year, but JMA Hong Kong occupies a specific niche: it's the city's only cash-and-carry jewellery show, meaning buyers — trade and public alike — can purchase directly from exhibitor booths on the spot, rather than placing orders for later fulfilment. That structure serves a genuinely dual purpose: it gives trade buyers a golden opportunity to boost annual sales ahead of the year-end holiday demand for replenishment, while also giving retailers a chance to test the market before formulating next year's sales and marketing strategy.
The show's scale has grown accordingly. Recent editions have attracted more than 970 exhibitors from 29 countries and regions, filling 1,550 booths across more than 28,800 square metres — bringing together jewellers from Hong Kong and mainland China to Taiwan, Japan, Korea, Thailand, India, the Middle East, Europe, and the US.
What's on Show
JMA Hong Kong's exhibitor base covers a comprehensive range of jewellery categories and materials, including:
Fine Jewellery
- Diamond jewellery and platinum jewellery
- 24K fine gold jewellery
- Gem-set jewellery and silver jewellery
- Jade jewellery
Pearls
- South Sea pearls, cultured pearls, and freshwater pearls
Loose Stones & Materials
- Diamonds and coloured gemstones
- Jade and opals
Components & Supplies
- Jewellery mountings, carvings, and display ornaments
- Jewellery display and packaging materials
Getting In: Admission & Registration
The show welcomes trade and public visitors, though anyone under 16 is not admitted. Registration works on a tiered basis:
| Visitor Type | Admission |
|---|---|
| Pre-registered visitors | Free, but must be completed by the published cut-off (7 December 2026) |
| Trade buyers | Free |
| JMA Club / JMA Club Corporate members | Free admission during valid membership, with direct access bypassing the registration queue |
| Onsite (walk-in) registration | HK$80 |
All visitors, including JMA Club members, must present a valid Hong Kong ID or passport along with their admission badge to enter the halls.
Beyond the Booths: Show Highlights
JMA Hong Kong layers a genuinely festive programme around its trade-and-retail core, including the JMA Lucky Draw, a JMA Best Service Award, a Professional Jewelry Courses Diploma and Certificate award presentation, and an International Designer Arena spotlighting standout design talent. Recent editions have also featured seasonal attractions like a "Dreamy Crystal Ball Wish Zone" photo spot and celebrity meet-and-greets — reinforcing the show's reputation as Hong Kong's most publicly accessible jewellery event.
For buyers: Pre-register online ahead of the 7 December 2026 deadline to skip the onsite fee and the registration queue, and download the JMAHK mobile app for an interactive floor plan and exhibitor search.
Why a B2B Marketplace Still Matters After the Show
JMA Hong Kong's cash-and-carry format is built for immediate transactions — but the best supplier relationships rarely end at the booth. A manufacturer you discover in Hall 1 in December might have new collections, updated pricing, or restocked inventory well before next year's edition rolls around.
That's the gap a B2B jewellery marketplace like Jewelslly is built to close. Buyers who connect with a Hong Kong manufacturer or gemstone trader at JMA Hong Kong can keep that relationship active online — comparing catalogs, requesting updated quotes, and placing repeat orders without waiting for December to come back around.
