Singapore International Jewellery Expo (SIJE): The Complete Guide to Asia's Longest-Running Jewellery Show

Over two decades at Marina Bay Sands — how SIJE built its reputation, what's on the floor, and why its B2C-to-B2B expansion matters for sourcing.

Few jewellery shows in Asia can claim two decades of continuous history in the same city — the Singapore International Jewellery Expo (SIJE) can. Established in 2005 and organised by IEG Asia Pte. Ltd., SIJE has grown into Singapore's most prestigious and longest-running jewellery exhibition, held annually at the Sands Expo & Convention Centre inside Marina Bay Sands — a venue that, on its own, signals the level of polish the show aims for.

At Jewelslly, we track shows like SIJE closely because of where it's headed next: a show built for two decades on B2C glamour that's now actively expanding into serious B2B territory. This guide covers what SIJE offers today, who exhibits, what's changing with its 2026 rebrand, and how sourcing teams can make the most of a show week in Singapore.

Why SIJE Has Lasted Two Decades

Over the last twenty years, SIJE has built its reputation on Singapore's own reputation — stability, trust, and a business-friendly environment that international jewellers, watchmakers, designers, and collectors have come to rely on. The show has established itself as a trusted destination for discovering exceptional craftsmanship, rare gemstones, fine timepieces, and even technology advancements, drawing both trade and consumer audiences from around the world.

That dual identity — part luxury showcase, part trade platform — is part of what makes SIJE distinct from a purely B2B fair. It functions as a place where the trade sources seriously while the public browses genuinely, all inside one of Asia's most recognisable venues.

The 2026 Rebrand: What's Changing

Ahead of its 2026 edition, SIJE announced a refreshed brand identity — a new logo, updated visual identity, and contemporary imagery — marking what the organisers describe as the next phase of the show's evolution. Beyond the visual refresh, the update signals a broader strategic shift: SIJE's vibrant B2C platform is now expanding strongly into B2B, leveraging a collaboration with Vicenzaoro to create stronger opportunities for networking, sourcing, and business growth.

For sourcing professionals, that shift is worth watching closely. A show that has spent two decades building consumer trust and brand credibility is now actively building out the infrastructure serious B2B buyers expect — a combination that could make future editions increasingly relevant for wholesale sourcing, not just retail discovery.

What's on the Show Floor

SIJE's product range spans the full spectrum of fine jewellery and luxury goods, including:

• Diamond and platinum jewellery
• Fine gold pieces and gem-set jewellery
• Silverware and antique jewellery
• Pearl adornments and colored gemstones
• Luxury timepieces and watches
• Jadeite and other specialty materials
• Jewellery mountings, carvings, and display ornaments
• Materials and equipment for jewellery crafting and presentation

That breadth means SIJE draws interest from a wide range of buyers — from retailers seeking finished luxury pieces to manufacturers scouting raw gemstones and crafting equipment.

Who Exhibits and Attends

SIJE has consistently grown its international footprint. The 2025 edition featured over 335 exhibiting brands and companies from 30 countries, welcoming more than 14,000 buyers. Building on that momentum, the 2026 edition was expected to host over 350 participating companies and brands from 32 countries and regions, with jewellery and gemstones valued at more than USD 250 million on display.

Why a B2B Marketplace Still Matters After the Show

SIJE's strength has always been discovery — a place to see, compare, and be genuinely dazzled by what the global jewellery trade has to offer. But as the show expands into B2B, the same challenge every trade fair faces still applies: relationships built over four days in Singapore need somewhere to continue once Marina Bay Sands empties out.

That's where a B2B jewellery marketplace like Jewelslly comes in. Buyers who meet a manufacturer or gemstone dealer at SIJE can keep sourcing from them year-round — comparing catalogs, requesting updated pricing, and placing repeat orders without waiting for the next July edition to roll around.

Frequently Asked Questions About SIJE

Two decades in, SIJE has earned its place as Singapore's flagship jewellery event — and its move toward B2B suggests the next chapter could matter even more for serious buyers. Whether you're there to admire fine craftsmanship or actively source for your next season, the smartest approach is the same: treat SIJE as the start of a relationship, and keep it going long after Marina Bay Sands quiets down.